Exploring Google Docs and Sheets on iOS

Google this week released standalone apps for its Docs and Sheets services (with Slides coming soon) for Android and iOS. The apps, which were both previously bundled into the company's Google Drive app, come not long after Microsoft brought its Office productivity suite to the iPhone and iPad. Google notes that the standalone apps are intended to make it easier for you to quickly find, edit, and create new documents and spreadsheets.

Google To Warn Searchers When A Mobile URL Redirects To The Homepage

On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a faulty redirect in place that sends the searcher to your home page, not the page they clicked on.

Why Link Building Helps Content Marketing

If you have a great piece of content out there on the web, build links to it. Or at least try to, through active promotion to engaged audiences and relevant sites. Not only will you be generating referral traffic to your amazing content, but it will help to improve your content's performance in search, thus further improving traffic. Don't let anyone fool you into believing that link equity isnít valuable.